Buying a home is not only one of the biggest financial decisions one will make, but also an
emotional one. Therefore, it is crucial for you as a seller to create a space for
potential buyers to emotionally connect with. Here are some key points to keep
in mind while creating this special space:
CURB APPEAL
Most buyers decide within the first few minutes of seeing a home whether they will consider buying it. Trim trees and bushes so buyers can see the house. The landscape should enhance the sight of your house, not hide it. For example, a nice selection of colorful flowers or plants close to the entrance creates a welcoming atmosphere. Clean, and if necessary, paint the
exterior including the front door. Make the front door more welcoming by
painting it a fresh color. Choosing a color that isn’t similar to the color of
the house, creates an eye-catching feature.
DECLUTTER AND CLEAN
Clean out clutter and store items, you won’t need, until after the sale. Rent a storage
unit or find a family member or friend willing to share some extra space in
their home. You may need to pare down your clothes, so your closets look bigger. Your home should be spotless! That also means no dirty fingerprints on doors or hair (human or pet) left behind for potential buyers to see. If you have a pet open the windows to air out the house. Your goal is to create a place that potential buyers uniquely connect with and see as a
dream comes true.
STAGE YOUR HOME
Your home needs to be decorated in a way that highlights
its best assets. This can be anything from rearranging furniture to open up the space, adding décor and professionally
dressing up the home to make it look amazing for marketing (listing pictures
and walkthroughs). Staging attracts more buyers and makes the house more
appealing, so they can connect emotionally with it.
PRICE IT RIGHT
Price your home right from the start! It’s important to be
realistic so compare your home to similar properties that have
recently sold. Pricing your home above market value, may cause it to sit on the
market longer. Under-pricing it, may have buyers think something is wrong with
your home. If you price your home right, you may even create a bidding
war and drive the overall sale price up to where you wanted it in the first
place.
